Edna Ferber: Fanny Herself

12. CHAPTER TWELVE (continued)

She kept away from the downtown shops and their crowds. She scowled at sight of the holly and mistletoe wreaths, with their crimson streamers. There was something almost ludicrous in the way she shut her eyes to the holiday pageant all around her, and doubled and redoubled her work. It seemed that she had a new scheme for her department every other day, and every other one was a good one.

Slosson had long ago abandoned the attempt to keep up with her. He did not even resent her, as he had at first. "I'm a buyer," he said, rather pathetically, "and a pret-ty good one, too. But I'm not a genius, and I never will be. And I guess you've got to be a genius, these days, to keep up. It used to be enough for an infants' wear buyer to know muslins, cottons, woolens, silks, and embroideries. But that's old-fashioned now. These days, when you hire an office boy you don't ask him if he can read and write. You tell him he's got to have personality, magnetism, and imagination. Makes me sick!"

The Baby Book came off the presses and it was good. Even Slosson admitted it, grudgingly. The cover was a sunny, breezy seashore picture, all blue and gold, with plump, dimpled youngsters playing, digging in the sand, romping (and wearing our No. 13E1269, etc., of course). Inside were displayed the complete baby outfits, with a smiling mother, and a chubby, crowing baby as a central picture, and each piece of each outfit separately pictured. Just below this, the outfit number and price, and a list of the pieces that went to make it up. From the emergency outfit at $3.98 to the outfit de luxe (for Haynes-Cooper patrons) at $28.50, each group was comprehensive, practical, complete. In the back of the book was a personal service plea. "Use us," it said. "We are here to assist you, not only in the matter of merchandise, but with information and advice. Mothers in particular are in need of such service. This book will save you weariness and worry. Use us."

Fanny surveyed the book with pardonable pride. But she was not satisfied. "We lack style," she said. "The practical garments are all right. But what we need is a little snap. That means cut and line. And I'm going to New York to get it." That had always been Slosson's work.