Edna Ferber: Fanny Herself

3. CHAPTER THREE

By spring Mrs. Brandeis had the farmer women coming to her for their threshing dishes and kitchenware, and the West End Culture Club for their whist prizes. She seemed to realize that the days of the general store were numbered, and she set about making hers a novelty store. There was something terrible about the earnestness with which she stuck to business. She was not more than thirty-eight at this time, intelligent, healthy, fun-loving. But she stayed at it all day. She listened and chatted to every one, and learned much. There was about her that human quality that invites confidence.

She made friends by the hundreds, and friends are a business asset. Those blithe, dressy, and smooth-spoken gentlemen known as traveling men used to tell her their troubles, perched on a stool near the stove, and show her the picture of their girl in the back of their watch, and asked her to dinner at the Haley House. She listened to their tale of woe, and advised them; she admired the picture of the girl, and gave some wholesome counsel on the subject of traveling men's lonely wives; but she never went to dinner at the Haley House.

It had not taken these debonair young men long to learn that there was a woman buyer who bought quickly, decisively, and intelligently, and that she always demanded a duplicate slip. Even the most unscrupulous could not stuff an order of hers, and when it came to dating she gave no quarter. Though they wore clothes that were two leaps ahead of the styles worn by the Winnebago young men--their straw sailors were likely to be saw-edged when the local edges were smooth, and their coats were more flaring, or their trousers wider than the coats and trousers of the Winnebago boys--they were not, for the most part, the gay dogs that Winnebago's fancy painted them. Many of them were very lonely married men who missed their wives and babies, and loathed the cuspidored discomfort of the small-town hotel lobby. They appreciated Mrs. Brandeis' good-natured sympathy, and gave her the long end of a deal when they could. It was Sam Kiser who had begged her to listen to his advice to put in Battenberg patterns and braid, long before the Battenberg epidemic had become widespread and virulent.