Edgar Rice Burroughs: The Efficiency Expert


Having reached this decision, and following his habitual custom, he permitted no grass to grow beneath his feet. Writing out an ad, he reviewed it carefully, compared it with others that he saw upon the printed page, made a few changes, rewrote it, and then descended to the lobby, where he called a cab and was driven to the office of one of the area's metropolitan morning newspapers.

Jimmy felt very important as he passed through the massive doorway into the great general offices of the newspaper. Of course, he didn't exactly expect that he would be ushered into the presence of the president or business manager, or that even the advertising manager would necessarily have to pass upon his copy, but there was within him a certain sensation that at that instant something was transpiring that in later years would be a matter of great moment, and he was really very sorry for the publishers of the newspaper that they did not know who it was who was inserting an ad in their Situations Wanted column.

He could not help but watch the face of the young man who received his ad and counted the words, as he was sure that the clerk's facial expression would betray his excitement. It was a great moment for Jimmy Torrance. He realized that it was probably the greatest moment of his life--that here Jimmy Torrance ceased to be, and James Torrance, Jr., Esq., began his career. But though he carefully watched the face of the clerk, he was finally forced to admit that the young man possessed wonderful control over his facial expression.

"That bird has a regular poker-face," mused Jimmy; "never batted an eye," and paying for his ad he pocketed the change and walked out.

"Let's see," he figured; "it will he in tomorrow morning's edition. The tired business man will read it either at breakfast or after he reaches his office. I understand that there are three million people here in Chicago. Out of that three million it is safe to assume that one million will read my advertisement, and of that one-million there must be at least one thousand who have responsible positions which are, at present, inadequately filled.

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